In a move that’s sure to excite analogue photography enthusiasts, Lomography and Kodak have both announced significant price reductions for their 120 film products. This development is particularly noteworthy considering the general trend of rising costs in photographic film stocks.
Lomography’s Price Cuts
Lomography, known for its contribution to making film photography accessible, announced a price reduction for most of their 120 format film stocks, with some discounts going upwards of 30%. Here are some of the new prices:
- Potsdam Kino 100 (Single roll) down from €10.90 to €6.90
- LomoChrome Metropolis 2021 (Single roll) down from €13.90 to €11.90
- LomoChrome Purple 2021 (Single roll) down from €13.90 to €11.90
- Redscale XR 50–200 (3-pack) down from €35.90 to €27.90
- Color Negative 100 ISO (3-pack) down from €34.90 to €24.90
- Color Negative 400 ISO (3-pack) down from €34.90 to €27.90
- Color Negative 800 ISO (3-pack) down from €39.90 to €29.90
The price adjustments, confirmed to be permanent, reflect Lomography’s commitment to the analogue community and its recognition of the unique appeal of 120 film.
Kodak Alaris’s Price Reduction
Following Lomography’s announcement, Kodak Alaris also revealed an end-of-year promotion with price reductions on some of their 120 films by up to 35%. This is particularly significant as it includes popular film stocks like Kodak Gold 200 120. The reductions are as follows:
- 5 Pack 120 GOLD 200 FILM: down 35%
- 5 Pack TMX 120 T-MAX 100 FILM: down 35%
- 5 Pack TX 120 TRI-X 400 FILM: down 28%
- 5 Pack TMY 120 T-MAX 400 FILM: down 20%
- 5 Pack 120 PORTRA 160 FILM: down 10%
- 5 Pack 120 EKTACHROME E100 FILM: down 10%
Kodak Alaris emphasised that these reductions are not indicative of a drop in demand for medium format film but rather an opportunity to offer more competitive pricing. The expectation is that these dealer price reductions will be passed onto consumers, potentially leading to significant savings.
Implications and Future Trends
The timing of these price cuts, particularly from Kodak Alaris, is strategic, coming ahead of Black Friday and Christmas sales. It’s unclear if these reductions are indicative of a larger trend in the industry, but they do show a willingness by major players to adjust pricing strategies based on demand.